I read it as we need to set the stage for the product model to succeed and to do that well, we need the leaders of the organisations on board. Hence the stories and case studies of when the product model was adopted and the value that was created for the organisation.
All transformations have a top down, bottom up path to success - and you can't succeed with just a bottom up view (what we talk about moving from a feature factory to solving problems in individual teams). Plus every organisation's culture and ways of working means product management doesn't work exactly the same way everywhere (and it shouldn't). The goals of creating value and viability should.
Kotter, Senge and Lewin have looked at the models for human change before we've been looking at transforming organisations to the product model. I found a lot of the book reminded me of these thinkers and their models (while not explicitly mentioned).
> "need to set the stage for the product model to succeed and to do that well, we need the leaders of the organisations on board"
Absolutely. But selling them a dream that ignores the complexities isn't helping.
Maybe it's just Cagan's tone that rubs me the wrong way, but I found the book lacking in practical advice. Describing an idealised version of reality backed by generic principles, isn't helping. Delving into human change (like the sources you listed) is.
That is spicy!
I read it as we need to set the stage for the product model to succeed and to do that well, we need the leaders of the organisations on board. Hence the stories and case studies of when the product model was adopted and the value that was created for the organisation.
All transformations have a top down, bottom up path to success - and you can't succeed with just a bottom up view (what we talk about moving from a feature factory to solving problems in individual teams). Plus every organisation's culture and ways of working means product management doesn't work exactly the same way everywhere (and it shouldn't). The goals of creating value and viability should.
Kotter, Senge and Lewin have looked at the models for human change before we've been looking at transforming organisations to the product model. I found a lot of the book reminded me of these thinkers and their models (while not explicitly mentioned).
https://theproductvenn.substack.com/p/transformations-that-stick-kotters
https://theproductvenn.substack.com/p/unfreezing-human-habits-for-lasting
Let's talk about it on the 21 June - https://forms.gle/9xDsHgPWEtLELBHG6
> "need to set the stage for the product model to succeed and to do that well, we need the leaders of the organisations on board"
Absolutely. But selling them a dream that ignores the complexities isn't helping.
Maybe it's just Cagan's tone that rubs me the wrong way, but I found the book lacking in practical advice. Describing an idealised version of reality backed by generic principles, isn't helping. Delving into human change (like the sources you listed) is.